Cunningham named Fulbright Distinguished Chair, visits Chinese business school
Lawrence F. Cunningham, the Joseph and Martha Davis Term Professor of Marketing, has been awarded a distinguished chair in the 2006/2007 Fulbright program. Cunningham will spend three months at Johannes Kepler University in Linz, Austria, in either the fall of 2006 or spring of 2007 continuing his research and lecturing with faculty at Johannes Kepler on international services marketing issues in newly emerging markets such as China and Eastern Europe.
Distinguished chairs in the Fulbright program are considered the most prestigious Fulbright awards. In 2005/2006, there were 58 Fulbright awards in business disciplines with distinguished chairs constituting six awards or about 10 percent of the total business awards. Distinguished Chairs are typically awarded to established scholars with internationally recognized research records.
Sueann Ambron, dean of the Business School, notes “Professor Cunningham’s naming as a Distinguished Research Professor and Fellow in 2004 at EDHEC Business School, a leading European Business School, constitutes an important recognition of the international impact of his work in services marketing and international marketing.” The addition of a distinguished chair in the Fulbright program suggests “his international colleagues and constituencies highly value his research in services and international marketing and overall contributions. His work continues to evolve and significantly impacts his discipline at the highest international levels.”
Ambron adds, “This is an important recognition for Professor Cunningham, but more importantly constitutes the first Fulbright awarded to the Business School on the Denver campus since its origins in the 1970’s and establishment as a separate business school in 1985.
“A distinguished chair in the Fulbright Program reflects the continuing high quality of our faculty research program.”
Cunningham is grateful for the encouragement and support of Joe and Marty Davis and the support and encouragement of Ambron and Associate Dean and Dean of Faculty Jean Claude Bosch. He notes, “Such awards are the results of an evolving research program, a supportive research culture and the opportunity to work with highly talented co-authors.”
Cunningham teaches graduate courses in services marketing, international marketing. He has pioneered graduate marketing courses in marketing in emerging markets, customer relationship management and analyzing market opportunities.
Professor Cunningham and marketing faculty in front of Guanghua School of Management at Peking University
In addition to his Fulbright, Cunningham has recently visited highly ranked business schools at Peking University, Shanghai Jiao Tao and Fudan University. He was invited to make research presentations at these business schools from his research streams in cross cultural services marketing. The presentations explored the possibility of joint research and activities with Chinese colleagues. These discussions offered many contacts and insights into conducting consumer research on services in the Chinese environment, Cunningham explains. Cunningham also held discussions with Institute of International Education personnel and U.S .Commercial Service to track higher education trends in China and explore possible research topics and attend briefings on developments in services in the Chinese economy.
