Layout & Component Blocks
Testimonial
Overview
A Testimonial component showcases authentic feedback to build trust and credibility. It’s best used on landing pages, program pages, or near calls-to-action to reinforce confidence and drive conversions. Effective Testimonial are specific, visually clear, and include real names or roles for authenticity.
When to Use
- To add social proof and human appeal to a page.
- To improve the marketing impact of a page with evidence of impact and ROI.
How To
Important Note: This component pulls information from the Content Type: Testimonials. You must create the individual Testimonial first before it can be added to the page.
Add a Testimonial on a Page
- Create the individual Testimonial as a Testimonial content type.
- Navigate to the page you’d like to update, and enter the Edit Mode for the page.
- Choose the Section you would like to add the block, click the plus (+) icon.
- Select the Testimonial component from the component list.
- Select the Testimonials to showcase by typing the Testimonial Title—usually the person’s name—in the field to select their Testimonial.
- Each field only accepts one Testimonial.
- This component only allows for five Testimonials max.
- Once all Testimonials are selected, click Save.
User Experience Best Practices
- Use authentic, specific quotes (avoid generic praise like “It was great!”).
- Include real names, photos, and roles for credibility.
- Keep Testimonials concise and easy to scan for better readability.